Netflix CEO Reed Hastings recently announced that they would be splitting the company in two – one side streaming and the other DVDs by mail.  Along with the announcement came a heartfelt apology FOUND HERE.   The baffling part (among many others) is that they have chosen to rename the DVDs by mail side “Qwikster” and keep “Netflix” for the streaming site.   My thoughts are that the subscribers that use DVDs by mail are (more than likely) the less tech-savvy side of the population.  In other words, they wouldn’t be so inclined to visit a new website to access their DVD by mail service.   If you’re going to change (and complicate) things, why not do it to the people that can handle it?

Visit the OFFICIAL NETFLIX BLOG to see the rest of the gripes….

Here are a couple of my favorites: