That was the statement made by Time Warner CEO Glenn Britt.  Though that comment may sound strange, the man has a point.  By cable providers starting to take note of the potential cord-cutting movement, this will allow innovation to really embrace the ‘TV Anywhere’ model.

Viacom CEO Philippe Dauman and News Corp COO Chase Carey seemed cautious about moving in this direction – taking the position that the right to display their content across multiple devices (i.e. iPad, TV, laptop) should come with a fair price from not only consumers but distributors also.  They added that they may need to explore to find the right business model to make it work.

What did Britt have to say about this? “We do have to experiment. Sometimes business gets in the way of that.” This was a verbal reiteration of the companies earlier actions – when Time Warner Cable launched an iPad app to stream multiple cable channels live… without permission.

One could argue that there is a fair amount of ‘added value’ to the consumer (and distributor) by having the multiple viewing options and  expect to see the cable providers offering up more robust versions of the ‘TV Anywhere’ idea.  This could put the squeeze on SVOD services like Netflix, Hulu and Amazon in regards to future licensing considerations.

In regards to cord-cutting Britt says that it’s “barely measurable,” yet he also spoke of creating less expensive package options for consumers who may have to make financial cutbacks due to the current economic climate.   Interesting.