That was one of the questions, among many others, posed at a Streaming Media East panel. The main point of discussion was the relevance of the online viewing of Television and Film – and whether or the availability of content on these online platforms is driving viewers away from their traditional cable providers. This is known in the industry as “Cord-Cutting.” While the panelists tended to shy away from actually saying services like Netflix and Hulu are hurting their premium services, in reality it appears that they do feel that way. The rollout of a “TV EVERYWHERE” option (or bundling of subscription service viewing options – i.e. TV, Mobile, and Broadband) seems to be the logical next step for the premium content owners. Whether or not the “TV EVERYWHERE” distribution model is Facilitated by the MSO (Comcast’s Xfinity, for example) or the Premium Content Owner (HBO GO), doesn’t seem to matter, according to Marc DeBevoise of Starz.
The panel was moderated by All Things Digital Senior Editor Peter Kafka and featured on the panel were the following speakers:
- Marc DeBevoise, SVP, Digital Media, Business Development & Strategy, Starz
- Tom Gorke, SVP, Content Distribution and Marketing, MTV Networks
- Jim Funk, VP, Business Development, Roku
- Bryan Perez, SVP, GM, NBA Digital
Watch the video at the link below or at StreamingMedia.com
digitalvod.com 
I know a lot of people that have already dumped their cable for these two options.